buy-followers-nz-logo
buy-followers-nz-logo

Instagram Business Statistics, Trends, & Tips In NZ Business

Instagram user base in New Zealand:

    • The average Time Spent on Instagram in New Zealand is 28 minutes per day. NZ users use Instagram to show active and share messages and visual data including reels and stories. 
      • Users in New Zealand spend an average of 28 minutes daily on Instagram, highlighting the significant presence in their daily lives.
  • Pro Tip: 
      • To maximize visibility, post content consistently during peak hours when your target audience is most active.
  • Solution: 

Instagram Engagement Rate in NZ:

  • The engagement rate on Instagram in New Zealand is 4.39% to emphasize the effectiveness of capturing and maintaining user interest.
  • Pro Tip: 
      • Craft compelling captions and use visually appealing multimedia content to boost engagement.
  • Solution: 
    • Regularly analyze performance and adjust your content strategy based on what resonates most with your audience to consistently improve engagement rates.

Top Industries on Instagram in NZ: 

  • Key industries thriving on Instagram in New Zealand include tourism, fashion, food, and fitness, indicating diverse market opportunities.
  • Pro Tip: 
      • Leverage with these trends with visually engaging content that aligns with these popular industries.
  • Solution: 
    • Tailor your marketing strategy to align with these sectors, collaborate with influencers, and create content according to the user’s interest (Maximum audience female) in New Zealand.

Rise in Influencer Marketing Spending in NZ:

  • Influencer marketing spending in New Zealand has surged by 45% to reach and influence target audiences.

Pro Tip:

Solution: 

  • Allocate a portion of your marketing budget to influencer partnerships with genuine authenticity and engagement metrics to get high ROI (Return On Investment)

Instagram’s Impact on Consumer Purchasing Decisions in NZ: 

  • Instagram plays a big role in shaping what people buy in New Zealand. About 72% of users use Instagram to get information about products before making a purchase.
  • Pro Tip: 
  • Solution: 
    • Optimize your Instagram business profile, use shoppable posts, and provide clear calls-to-action to guide users from discovery to purchase.

Kiwi Businesses Use Instagram for Marketing in NZ:

  • Pro Tip: 
  • Solution: 
    • Regularly update your Instagram strategy, and incorporate the latest features and trends, to maintain relevance and keep your audience engaged.

The Average Cost per Click on Instagram Ads in NZ: 

  • Advertising on Instagram in New Zealand is budget-friendly, with an average cost per click of just $1.07. It is a cost-effective choice for businesses to promote products or services through Instagram.
  • Pro Tip: 
  • Solution: 
    • Experiment with different ad formats, monitor performance metrics and refine your targeting strategy to ensure maximum ROI for your advertising budget.

Instagram Stories Trend in NZ Businesses:

  • Nearly 7 out of 10 businesses in New Zealand are actively harnessing the power of Instagram Stories to showcase the widespread popularity and effectiveness of IG Stories.
  • Pro Tip: 
      • Utilize Instagram Story features like polls, quizzes, and swipe-ups to engage your audience and encourage interaction.
  • Solution: 
    • Plan and schedule your Instagram Stories to maintain a consistent presence, incorporating a mix of promotional content, behind-the-scenes glimpses, and user-generated content.

Number of Active Instagram Advertisers in NZ:

  • In New Zealand, there are a whopping 180,000 active Instagram advertisers to underscore the broad embrace of promotional activities.
  • Pro Tip: 
      • Stay competitive by regularly refreshing your ad creatives and testing different campaign approaches.
  • Solution: 
    • Analyze ad performance metrics, adjust targeting parameters, and explore new ad formats to stay ahead of the curve and maintain a strong advertising presence.

Instagram Shopping Feature Usage in NZ:

  • 40% of Instagram users in New Zealand engage with the shopping features to emphasize the potential for direct sales through the platform.

Pro Tip: 

  • Optimize your product listings with clear descriptions, pricing, and calls to action to streamline the purchasing process.

Solution: 

  • Regularly update your Instagram Shop, showcase new products, and promote exclusive deals to incentivize users to make purchases directly from your profile.

Percentage of NZ Instagram Users Following Brands:

  • Pro Tip: 
  • Solution: 
    • Implement a social media management strategy to respond promptly to user interactions, address inquiries, and create a positive online brand presence.

Instagram as a Source of Product Discovery in NZ:

  • 63% of users in New Zealand rely on Instagram for product discovery and it helps as a key channel for brand visibility.
  • Pro Tip: 

Solution: 

  • Regularly monitor trending hashtags, engage with relevant communities, and leverage user-generated content to enhance the discoverability of your products.

Instagram’s Role to Drive Website Traffic in NZ:

  • Instagram plays a significant role in driving website traffic in New Zealand, with 42% of userbase who navigate to external websites through Instagram profiles, posts, reels, and Ads as well.
  • Pro Tip: 
      • Include clear and compelling calls-to-action in your captions and utilize the ‘Swipe Up’ feature in Stories if available.
  • Solution:
    • Optimize your Instagram bio with a link to your website, and regularly update your Instagram Stories with links to specific landing pages or product pages.

Instagram’s Influence on Fashion Trends in NZ:

  • Instagram significantly influences fashion trends in New Zealand, with 58% of users turning for style inspiration.
  • Pro Tip: 
      • Collaborate with fashion influencers and showcase your products in visually appealing ways to align with current trends.
  • Solution: 
    • Regularly update your Instagram feed with fresh and trend-focused content, actively engaging with fashion communities and using relevant hashtags to maximize visibility.

Impact of User-Generated Content on NZ Instagram Engagement:

  • User-generated content has a substantial impact on Instagram engagement in New Zealand contributing to a 76% increase in overall interaction.

Pro Tip: 

  • Encourage followers to create and share content related to your brand through contests, challenges, and dedicated hashtags.

Solution: 

  • Regularly feature user-generated content on your profile to give credit to contributors and foster a sense of community, which in turn boosts engagement.

Percentage of NZ Businesses Using Instagram for Customer Support:

  • 33% of businesses in New Zealand actively use Instagram for customer support in direct communication with consumers.
  • Pro Tip: 
      • Respond promptly to customer inquiries and concerns to showcase a proactive approach to customer service.
  • Solution: 
    • Set up automated responses for common queries, create your own AI chatbots, and regularly monitor direct messages, comments, and mentions to ensure a timely and helpful response.

Instagram’s Contribution to NZ E-commerce Sales:

  • Instagram contributes to 12% of e-commerce sales in New Zealand to showcase its role as a valuable sales channel for businesses.
  • Pro Tip: 
  • Solution: 
    • Utilize Instagram Shopping features, provide detailed product information, and leverage user testimonials to build trust and encourage conversions.

Instagram Video Content Consumption in NZ:

  • 55% of Instagram users in New Zealand actively consume video content to indicate a preference for dynamic and engaging visual media.
  • Pro Tip: 
      • Create captivating and informative video content that aligns with your brand identity and resonates with your target audience.
  • Solution: 
    • Experiment with different video formats, such as IGTV, Reels, and Stories, to diversify your content strategy and cater to varying user preferences.

Percentage of NZ Instagram Mobile App Users:

  • A significant 90% of Instagram users in New Zealand access Instagram via mobile devices to highlight the need for mobile-friendly content.
  • Pro Tip: 
      • Optimize your content for mobile view with attractive visuals and captions to be easily digestible on smaller screens.
  • Solution: 
    • Test your content on different devices to ensure a seamless mobile experience, and prioritize the use of vertical visuals that fit well within the mobile interface.

Instagram’s Contribution to NZ Social Media Ad Spend:

  • Instagram contributes to 35% of social media ad spending in New Zealand to underscore its significance in the overall digital advertising landscape.

Pro Tip: 

  • Allocate a portion of your advertising budget specifically for Instagram to take advantage of its high user engagement.

Solution: 

  • Regularly review and adjust your ad spend allocation based on the performance of your Instagram campaigns to ensure optimal ROI.

Instagram Reels Adoption Rate in NZ:

  • The adoption rate of Instagram Reels in New Zealand is 32% helps to indicate the popularity of short-form IG video content.

Pro Tip:

  • Create engaging and entertaining Reels to align with your brand identity and resonate with your target audience.

Solution: 

  • Experiment with different reel formats, such as tutorials, behind-the-scenes glimpses, and challenges, to discover what resonates most with your audience.

Average Engagement Rate for Instagram Reels in NZ:

  • The average engagement rate for Instagram Reels in New Zealand is 8.5%, highlighting the effectiveness of this content format to capture user interest.

Pro Tip: 

  • Use trending music, employ creative editing techniques, and encourage audience interaction to boost reel engagement.

Solution:

  • Regularly analyze the performance of your Reels content to refine your approach based on audience feedback and evolving trends to maintain high engagement rates.

Percentage of NZ Businesses Allocating Budget for Instagram Reels:

  • 25% of businesses in New Zealand allocate a budget specifically for Instagram Reels to recognize the potential of this format to reach and engage their audience.

Pro Tip: 

  • Prioritize Reel content in your overall content strategy and dedicate resources to create high-quality and shareable short-form videos.

Solution: 

  • Collaborate with influencers and leverage popular trends to increase the visibility of your Reels to maximize the impact of your allocated budget.

Instagram Live Usage Among NZ Businesses:

  • 45% of businesses in New Zealand actively use Instagram Live to leverage real-time engagement and connection with their audience.
  • Pro Tip: 
      • Plan and promote your Instagram Live sessions in advance to build anticipation and ensure a higher viewer turnout.
  • Solution: 
    • Engage with your audience during live broadcasts, and respond to comments and questions in real-time to create an interactive and memorable experience that fosters brand loyalty.

Increase in Instagram Live Viewership in NZ:

  • Instagram Live viewership in New Zealand has increased by 65%, showcasing the growing popularity of real-time, interactive content.
  • Pro Tip: 
      • Use Instagram Live to share behind-the-scenes content, host Q&A sessions, and unveil new products or services to captivate your audience.
  • Solution: 
    • Promote your live sessions across other social media channels, collaborate with influencers, and utilize relevant hashtags to maximize reach and viewer participation.

Instagram’s Role in Promoting Local NZ Businesses:

  • Instagram plays a significant role in promoting local businesses in New Zealand, with 50% of users engaging with content and supporting local brands as well.
  • Pro Tip: 
      • Showcase the unique aspects of your local business through visually appealing content to highlight your community involvement and values.
  • Solution: 
    • Partner with other local businesses, participate in community events and use location-based hashtags to strengthen your connection with local customers.

Percentage of NZ Instagram Users Influenced by User Reviews:

  • 70% of Instagram users in New Zealand are influenced by user reviews to emphasize the importance of positive customer feedback.

Pro Tip: 

  • Encourage satisfied customers to leave reviews on your Instagram page and respond promptly to both positive and negative feedback.

Solution: 

  • Implement a review management strategy, actively address customer concerns, and showcase positive testimonials to build trust and credibility.

Instagram’s Impact on Event Promotion in NZ:

  • Instagram plays a big role in promoting events in New Zealand, as 48% of users depend on Instagram for event information and updates.
  • Pro Tip: 
      • Create visually appealing event graphics, use event-specific hashtags, and collaborate with influencers to enhance event visibility.
  • Solution: 
    • Utilize Instagram Stories and posts to provide regular updates, countdowns, and behind-the-scenes glimpses to generate excitement and anticipation for your events.

Percentage of NZ Instagram Users Following Local Influencers: 

  • 55% of Instagram users in New Zealand actively follow local influencers to showcase the impact these individuals have on shaping local trends and preferences.

Pro Tip: 

  • Collaborate with local influencers to authentically connect with your target audience and tap into their existing follower base.

Solution: 

  • Identify influencers aligned with your brand values, engage in genuine partnerships, and leverage their reach to amplify your message to a local audience.

Instagram’s Contribution to NZ Cultural and Art Promotion:

  • Instagram significantly contributes to promoting New Zealand’s culture and art, with 75% of users engaging with content that celebrates the nation’s identity.
  • Pro Tip: 
      • Showcase your brand’s connection to local culture and art through visually appealing content and collaborations with local artists.
  • Solution: 
    • Actively participate in cultural events, and share stories that highlight the richness of New Zealand’s heritage to celebrate and promote local art.

Instagram’s Role to Promote Sustainable Practices in NZ:

  • Instagram plays a role in promoting sustainable practices in New Zealand, with 28% of users actively engaging with content that highlights eco-friendly initiatives.
  • Pro Tip: 
      • Showcase your brand’s commitment to sustainability through transparent and informative content on your sustainable practices.
  • Solution: 
    • Implement and communicate eco-friendly practices within your business, share behind-the-scenes footage of sustainable processes, and engage in partnerships that align with environmental values.

Percentage of NZ Businesses Leveraging Instagram for Employee Advocacy:

  • Only 20% of businesses in New Zealand leverage Instagram for employee advocacy and showcase opportunities for companies to humanize their brand through their workforce.
  • Pro Tip: 
      • Encourage employees to share their experiences, achievements, and behind-the-scenes moments on Instagram to build a more personal connection with your audience.
  • Solution: 
    • Develop an employee advocacy program, provide training on Instagram best practices, and empower your team to become brand advocates to contribute a positive and authentic online presence.

Instagram’s Influence on Political Awareness in NZ: 

  • Instagram significantly shapes political awareness in New Zealand, as 30% of users actively use it to stay informed and engage in discussions about political matters.

Pro Tip: 

  • Engage in meaningful conversations, share informative content, and actively participate in relevant discussions to showcase your brand’s social consciousness.

Solution: 

  • Stay informed about local and global political issues, share well-researched content, and encourage your audience to participate in discussions to foster a sense of community engagement.

Instagram’s Contribution to NZ Charitable Causes:

  • Instagram significantly contributes to charitable causes in New Zealand, with 42% of users engaging with content related to social impact and philanthropy.
  • Pro Tip:
      • Showcase your brand’s involvement in charitable activities to encourage followers, to participate and contribute to meaningful causes.
  • Solution: 
    • Partner with charitable organizations, run campaigns to raise awareness and funds, and use Instagram to amplify your efforts to create a positive brand image associated with social responsibility.

Percentage of NZ Instagram Users Engage with Sponsored Content:

  • 68% of Instagram users in New Zealand actively engage with sponsored content to emphasize the effectiveness of influencer partnerships and sponsored posts.
  • Pro Tip: 
      • Ensure sponsored content aligns seamlessly with your brand image and feels authentic to the influencer’s audience.
  • Solution: 
    • Collaborate with influencers who genuinely resonate with your brand, clearly communicate campaign goals and messaging, and prioritize authenticity in sponsored content to maximize engagement.

Instagram’s Impact on Travel Planning in NZ:

  • Instagram plays a big role in shaping travel plans in New Zealand, as 55% of users find inspiration and recommendations for their next travel destinations.
  • Pro Tip: 
      • Share visually stunning travel content, collaborate with travel influencers, and encourage user-generated content to showcase the beauty of your location.
  • Solution: 
    • Use Instagram’s geotagging features, engage with travel-related hashtags, and create travel guides or highlights to provide valuable information for users planning trips to your area.

Instagram’s Role in Promoting Indigenous Businesses in NZ:

  • Instagram plays a role in promoting indigenous businesses in New Zealand, with 35% of users actively engaging with content that highlights the unique offerings of these businesses.
  • Pro Tip: 
      • Collaborate with indigenous businesses, share their stories, and actively support initiatives that contribute to the preservation of indigenous culture.
  • Solution:
    • Actively engage with indigenous communities, seek partnerships with local businesses, and use Instagram as a platform to amplify the voices and stories of indigenous entrepreneurs.

Instagram’s Influence on Beauty and Skincare Trends in NZ:

  • In New Zealand, Instagram has a significant impact on beauty and skincare trends, with 67% of users relying on product recommendations to inspire their beauty routines.
  • Pro Tip: 
      • Create visually appealing content to showcase your beauty products, share user testimonials, and engage with beauty influencers to stay relevant in the ever-evolving beauty landscape.
  • Solution: 
    • Utilize Instagram’s visual nature to highlight product features, conduct live tutorials, and leverage user-generated content to build a community around your beauty brand.

New Zealand businesses team up with Instagram micro-influencers:

  • 48% of businesses in New Zealand collaborate with micro-influencers on Instagram to recognize the impact of these individuals in niche communities.
  • Pro Tip: 
    • Identify and partner with micro-influencers who have a dedicated and engaged following within your target audience.
  • Solution: 
    • Build relationships with micro-influencers, provide them with unique and compelling content, and encourage them to authentically showcase your products or services to their audience.

Instagram’s Contribution to the Growth of NZ Startups:

  • Instagram contributes to the growth of startups in New Zealand, with 30% of businesses increasing visibility and brand building.

Pro Tip: 

  • Use Instagram to tell the story of your startup, share behind-the-scenes content, and actively engage with your audience to build a supportive community.

Solution: 

  • Implement a robust Instagram marketing strategy, focus on building brand authenticity, and use Instagram analytics to track your startup’s growth and adjust your approach accordingly.

Instagram’s Role in Promoting Local New Zealand Cuisine:

  • Instagram plays a significant role in promoting local cuisine in New Zealand, with 58% of users actively engaging with content that celebrates the nation’s diverse food offerings.
  • Pro Tip: 
      • Showcase the uniqueness of your local cuisine through visually appealing food content, collaborate with local chefs, and encourage user-generated content featuring local dishes.
  • Solution: 
    • Use Instagram Stories and posts to highlight special dishes, run promotions for local food experiences, and actively engage with food-related communities to foster a sense of culinary community.

Percentage of NZ Instagram Users Participating in Hashtag Challenges:

  • 42% of Instagram users in New Zealand actively participate in hashtag challenges, showcasing the potential for user-generated content and community engagement.
  • Pro Tip: 
      • Create and promote branded hashtag challenges, encouraging users to participate and share their content using your unique hashtag.
  • Solution: 
    • Regularly monitor and engage with content generated through hashtag challenges, feature user submissions on your profile, and use the opportunity to connect with your audience in a fun and interactive way.

Instagram’s Impact on Shaping Consumer Perceptions in NZ:

  • In New Zealand, Instagram strongly shapes how consumers view brands, with 52% forming opinions based on the brands’ presence.
  • Pro Tip: 
      • Ensure your Instagram content aligns with your brand identity, values, and desired perception, consistently communicating a cohesive brand image.
  • Solution: 
    • Regularly review and refine your content strategy, actively engaging with audience feedback, and utilizing Instagram analytics to measure and enhance your brand perception.

Percentage of NZ Businesses Using Instagram for Market Research:

  • 55% of businesses in New Zealand actively use Instagram to market research to understand consumer preferences and trends.
  • Pro Tip: 
      • Regularly analyze Instagram analytics, monitor industry trends, and actively seek feedback from your audience through polls and surveys.
  • Solution: 
    • Use Instagram’s features like Stories polls and question stickers to gather direct feedback, conduct competitor analysis, and stay informed about emerging trends in your industry.

Instagram’s Role in Shaping Digital Marketing Trends in NZ:

  • Instagram plays a pivotal role in shaping digital marketing trends in New Zealand, with 70% of businesses actively incorporating Instagram strategies into their overall marketing approach.
  • Pro Tip: 
      • Stay informed about new Instagram features and trends, and experiment with innovative content formats to stay ahead of the curve.
  • Solution: 
      • Actively participate in industry discussions, attend webinars, and collaborate with other businesses to exchange insights to contribute to a dynamic and forward-thinking digital marketing strategy.

  • Final Words:

  • Instagram is a game-changer for businesses in New Zealand. The stats speak volumes to highlight the platform’s impact on consumer behavior. Trends show the importance of eye-catching visuals and partnerships as well. To ace the Instagram game, businesses should focus on engaging content and tap into e-commerce features. 
  • Remember these tips to stand out and connect with your audience. Stay updated, be creative, and watch your business thrive in the vibrant world of Instagram in New Zealand. 🚀

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *